Your online strategy...

Whatever you do...DON'T SKIP THIS STEP!
Before you go any further, and to possibly save you a lot of time and money, there are two important questions that must be answered:

1.
 Is the internet right for your business?
   
   
1.1
 What business are you in?
   
1.2
 What is your product/service?
   
1.3
 How will your customers react?
   
1.4
 How will your suppliers react?
   
1.5
 How will your staff react?
   
1.6
 How will your business processes cope?
   
1.7
 How much will it cost and what is the expected return?
       
    If the answer is YES!,
       
 
2.
 What is the best strategy for your business?
       
   
2.1
 What is your market?
   
2.2
 How accurately will you target them?
   
2.3
 How will you sell yourself to them?
   
2.4
 How much money should you spend and how?
   
2.5
 Minimise problems with current customers/suppliers/staff.
   
2.6
 What technology will best suit your purpose?

You may not be able to answer all of these questions without outside help or opinions. Gather as much information as you can, prepare a business and marketing plan for your online venture, and make an enlightened business decision.

 
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